American Entertainment Company Partners with Sevenstep to Make Specialized Digital Hires

Roles:

Digital, including producers and editors, graphic designers and product managers.

Specific Challenges:

• Highly dynamic and fluid environment with extensive team growth
• 200%+ team growth within the same year of signing the RPO contract
• Highly competitive talent market in highly competitive segment, e.g., digital talent within the entertainment industry
• Geography was both a challenge and an opportunity, e.g., competing for top talent in major U.S. cities including the Greater New York City Area
• The challenge of an unknown employer brand in relations to digital production capabilities; it was imperative to educate the market on the opportunity as it compared to major competitors within the entertainment industry
• New talent acquisition team; the client had previously struggled to fill these positions through the internal talent acquisition team
• This client used agencies in other areas of the business but did not have success with the agency model for digital positions
• Hiring based on the success of the client’s television programming, i.e., proof of concept; unpredictable with significant ebbs and flows in hiring demand

Highlighted Strategies:

• Optimization techniques were needed for both targeting and attraction efforts, including job description optimization and search engine optimization in order to successfully reach the coveted talent the client was after
• Candidate experience was given top priority; white glove service to attract and engage sought-after digital talent
• Regular site visits and onsite coordination – not only was this important to the client from a delivery expectation but it was needed in order to build cultural understanding and buy-in from hiring managers and other business stakeholders

• Delivered 100% of hires in original scope of work by project deadline

• Maintained a 1.5 : 1 present-to-interview ratio and a 4 : 1 interview-to-offer ratio

• 34% of the total hires made were a result of direct, passive sourcing efforts

• Scope expansion included international digital hiring needs in APAC