American Entertainment Company Partners with Sevenstep to Make Specialized Digital Hires

CASE STUDY

  • Challenges
  • Approach
  • Results
Challenges

Hiring Volume: 50-100 hires

Geography: United States, APAC

Roles:

Digital, including producers and editors, graphic designers and product managers.

Specific Challenges:

  • Highly dynamic and fluid environment with extensive team growth
  • 200%+ team growth within the same year of signing the RPO contract
  • Highly competitive talent market in highly competitive segment, e.g., digital talent within the entertainment industry
  • Geography was both a challenge and an opportunity, e.g., competing for top talent in major U.S. cities including the Greater New York City Area
  • The challenge of an unknown employer brand in relations to digital production capabilities; it was imperative to educate the market on the opportunity as it compared to major competitors within the entertainment industry
  • New talent acquisition team; the client had previously struggled to fill these positions through the internal talent acquisition team
  • This client used agencies in other areas of the business but did not have success with the agency model for digital positions
  • Hiring based on the success of the client’s television programming, i.e., proof of concept; unpredictable with significant ebbs and flows in hiring demand